Anglais Erase everything and start over ! PVRS, blogs, and Word of mouth : the consumer is now in control (EDITION EN LANGUE ANGLAISE)

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The scope of the change taking place is so great, we have to question everything, understand how it affects every aspect of marketing communications, and experiment with the new ways of communicating that technology has made possible.
These are electrifying times for consumers of all ages, who are discovering new devices and applications every day - many of them free - that give them anytime/ anywhere access to the media while letting them generate content themselves. These are bewildering - and stimulating - times for those in telecommunications, broadcasting, and communication.

Categories : Sciences & Techniques > Informatique > Généralités sur l'informatique > Faits de société / Actualité

  • EAN


  • Disponibilité


  • Nombre de pages

    108 Pages

  • Poids

    17 704 Ko

  • Distributeur


  • Diffuseur


  • Entrepôt

    Entrepot Numérique

  • Support principal

    ebook (pdf)