Et si la véritable clé d'une carrière riche et épanouissante n'était pas de créer et de faire croître une nouvelle start-up, mais de pouvoir travailler à son compte, déterminer ses propres horaires tout en devenant une entreprise rentable ? Supposons que la meilleure solution - et la plus intelligente - soit simplement de rester petit. Ce livre explique comment.
Il propose une nouvelle approche, la company of one, centrée sur le maintien d'une petite taille, adossée à la conviction que « plus » n'est pas synonyme de « mieux ». Résister aux sirènes de la croissance et de l'expansion, en tant qu'indépendant ou petite entreprise qui s'engage délibérément à le rester, telle est la démarche de l'auteur.
In 2021 Coventry celebrates being the national City of Culture. Modern Coventry is a product of successive rounds of industrial, economic and social developments driven by regional, national and global forces. This book presents a timely opportunity to reflect on this rich, and often misunderstood, history.The book examines the development of industry, services, infrastructure and social transformation, and the role which globalising forces have played in influencing these, particularly since the 1950s. It looks at the experiences of the city of Coventry in responding to the challenges of socioeconomic change, technological advances, reconstruction and renewal.Issues of investment, economic decline, reconstruction, employment change and local and national governance are all considered in assessing the story of modern Coventry, a city influenced by new industries and development opportunities while still being shaped by its historical economic challenges.By focusing on the case of Coventry this book contributes to debates surrounding urban structural change, economic diversification and resilience from the perspective of a medium-sized city.
