Marketing has changed forever-this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Adopt the investment strategy that turned a school teacher into a millionaire Millionaire Teacher shows you how to achieve financial independence through smart investing - without being a financial wizard. Author Andrew Hallam was a high school English teacher. He became a debt-free millionaire by following a few simple rules. In this book, he teaches you the financial fundamentals you need to follow in his tracks. You can spend just an hour per year on your investments, never think about the stock market's direction - and still beat most professional investors. It's not about get-rich-quick schemes or trendy investment products peddled by an ever-widening, self-serving industry; it's about your money and your future. This new second edition features updated discussion on passive investing, studies on dollar cost averaging versus lump sum investing, and a detailed segment on RoboAdvisors for Americans, Canadians, Australians, Singaporeans and British investors. Financial literacy is rarely taught in schools. Were you shortchanged by your education system? This book is your solution, teaching you the ABCs of finance to help you build wealth. Gain the financial literacy to make smart investment decisions Learn why you should invest in index funds Find out how to find the right kind of financial advisor Avoid scams and flash-in-the-pan trends Millionaire Teacher shows how to build a strong financial future today.
The 10th Anniversary Edition of Trust Agents helps?companies get back on track in their efforts to build reputation, attention, and trust. In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of
A new edition of the popular introductory text on the phonological structure of present-day English. A clear and accessible introductory text on the phonological structure of the English language, English Phonetics and Phonology is an ideal text for those with no prior knowledge of the subject. This market-leading textbook teaches undergraduate students and non-native English speakers the fundamentals of articulatory phonetics and phonology in an engaging, easy-to-understand style. Rigorously expanded to include new materials on first and second language acquisition of English phonetics and phonology, this third edition, English Phonetics and Phonology boasts two new chapters on first-language and second-language acquisition of English phonetics and phonology. By introducing topics such as the mental lexicon and the emergence of phonological rules and representations, and graphophonemic problems in L2 acquisition, these two new chapters have been added to afford greater flexibility for teachers and increased support for non-native English speakers. Expanded website content includes exercise-linked sound files. Based on the author's 34 years of teaching English Phonetics and Phonology in the UK and France Includes coverage of various accents in English and second-language acquisition Hugely successful textbook for the introductory Phonetics course, now in its third edition References and exercises across all chapters to guide students throughout the work Provides access to companion website for additional learning tools, sound files, and instructor resources English Phonetics and Phonology is an indispensable resource for undergraduate students in courses on Phonetics and Phonology with no prior knowledge of theoretical linguistics and non-native English speakers alike.
This book provides a clear and comprehensive introduction to Tibet, its culture and history.A clear and comprehensive overview of Tibet, its culture and history.Responds to current interest in Tibet due to continuing publicity about Chinese rule and growing interest in Tibetan Buddhism.Explains recent events within the context of Tibetan history.Situates Tibet in relation to other Asian civilizations through the ages.Draws on the most recent scholarly and archaeological research.Introduces Tibetan culture particularly social institutions, religious and political traditions, the arts and medical lore.An epilogue considers the fragile position of Tibetan civilization in the modern world.
From materials to applications, this ready reference covers the entire value chain from fundamentals via processing right up to devices, presenting different approaches to large-area electronics, thus enabling readers to compare materials, properties and performance.
Divided into two parts, the first focuses on the materials used for the electronic functionality, covering organic and inorganic semiconductors, including vacuum and solution-processed metal-oxide semiconductors, nanomembranes and nanocrystals, as well as conductors and insulators. The second part reviews the devices and applications of large-area electronics, including flexible and ultra-high-resolution displays, light-emitting transistors, organic and inorganic photovoltaics, large-area imagers and sensors, non-volatile memories and radio-frequency identification tags.
With its academic and industrial viewpoints, this volume provides in-depth knowledge for experienced researchers while also serving as a first-stop resource for those entering the field.
A highly illustrated reference tool, this handbook provides comparative visual analysis of major urban extensions and masterplans around the world. It places an important new emphasis on the processes and structures that influence urban form, highlighting the significant impact that public or private landownership, management and funding might have on shaping a particular project. Each of the book's 20 subjects is rigorously analysed through original diagrams, scale drawings and descriptive texts, which are complemented by key statistics and colour photography. The case studies are presented in order of size rather than date or geographical location. This offers design professionals, developers and city planners, as well as students of architecture and urban design informed organisational and formal comparisons, leading to intriguing insights. A wide geographical range of contemporary and historic masterplans are featured. These encompass European projects from the 19th century to the present day: Belgravia in London, Sarphatipark in Amsterdam, Potsdamer Platz in Berlin, La Défense Seine Arche in Paris and Hammarby Sjstad in Stockholm. In North America, the postwar development of Stuyvesant Town in Manhattan is also the subject of a case study. More recent and ongoing international urban schemes are included, such as Puerto Madero in Buenos Aires, Downtown Dubai and the New Central Business District in Beijing.
This title provides the latest information on nuclear physics. Based on a course entitled Applications of Nuclear Physics. Written from an experimental point of view this text is broadly divided into two parts, firstly a general introduction to Nuclear Physics and secondly its applications. Includes chapters on practical examples and problems Contains hints to solving problems which are included in the appendix Avoids complex and extensive mathematical treatments A modern approach to nuclear physics, covering the basic theory, but emphasising the many and important applications
This text introduces students of human geography to the fundamental concept of place, marrying everyday uses of the term with the complex theoretical debates that have grown up around it. A short introduction to one of the most fundamental concepts in human geographyMarries everyday uses of the term "place" with the more complex theoretical debates that have grown up around itMakes the debates intelligible to students, using familiar stories as a way into more abstract ideasExcerpts and discusses key papers on place by Doreen Massey and David HarveyConsiders empirical examples of ways in which the concept of place has been used in researchTeaching and learning aids include an annotated bibliography, lists of key readings and texts, a survey of web resources, suggested pedagogical resources and possible student projects
How to use the Design Thinking Tools A practical guide to make innovation happen The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method. Quickly and comprehensively familiarize yourself with the best design thinking tools Select the appropriate warm-ups, tools, and methods Explore new avenues of thinking Plan the agenda for different design thinking workshops Get practical application tips The Design Thinking Toolbox help innovators master the early stages of the innovation process. It's the perfect complement to the international bestseller The Design Thinking Playbook.
This tenth anniversary revised edition of the authoritative text on Christianitys first thousand years of history features a new preface, additional color images, and an updated bibliography. The essential general survey of medieval European Christendom, Browns vivid prose charts the compelling and tumultuous rise of an institution that came to wield enormous religious and secular power.Clear and vivid history of Christianitys rise and its pivotal role in the making of Europe Written by the celebrated Princeton scholar who originated of the field of study known as late antiquity Includes a fully updated bibliography and index
How to tackle representation in landscape design Representation is a hot topic in landscape architecture. While computerization has been a catalyst for change across many fields in design, no other design field has experienced such drastic reinvention as has landscape architecture. As the world urbanizes rapidly and our relationship with nature changes, it is vitally important that landscape designers adopt innovative forms of representation-whether digital, analog, or hybrid. In this book, author Diana Balmori explores notions of representation in the discipline at large and across time. She takes readers from landscape design's roots in seventeenth-century France and eighteenth-century England through to modern attempts at representation made by contemporary landscape artists. Addresses a central topic in the discipline of landscape architecture Features historic works and those by leading contemporary practitioners, such as Bernard Lassus, Richard Haag, Stig L Andersson, Lawrence Halprin, and Patricia Johanson Written by a renowned practitioner and educator Features 150 full-color images Drawing and Reinventing Landscape, AD Primer is an informative investigation of beauty in landscape design, offering inspiring creative perspectives for students and professionals.
The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementation Turn your organization's idea of a year on its head, and speed your journey to success.
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief-and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations-and individuals-to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only-when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Foster organic growth within your organization Become more proactive about innovation Understand the famous "Disruption" methodology Learn the specific, proven paths to disruption Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide-the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.
Policies and procedures are the foundation of internal controls for organizations. Taking a complicated subject and breaking it into manageable components, this book enables you to hit the ground running and significantly accelerate your completion of a solid policies and procedures program. Comprehensive and practical, this useful book provides you with sample documents you can personalize and customize to meet your company's needs.
To ensure competitive advantage for their companies in wireless product development, developers need to understand how wireless technologies work, what impact they have on applications being developed, and how to use them to optimize products for success in the marketplace. Designed to answer these and other wireless development questions, this unique handbook explores how a host of relevant technologies work together with the new worldwide standards for wireless technologies--General Packet Radio Service (GPRS) and Third Generation (3G). Leading expert Christoffer Andersson clearly explains how GPRS and 3G control the mobile environment, then goes on to describe how the emerging radio technology of Bluetooth fits in with WAP and Java, how wireless applications work with HTTP and TCP/IP on the Internet, and how to create "always-on" wireless applications.
This concise and lively survey introduces students with no prior knowledge to Chaucer, and particularly to The Canterbury Tales. Provides essential facts about Chaucer, as well as a framework for thinking about his poetry. Encourages an engaged reading of The Canterbury Tales. Introduces students to the historical and religious background needed to understand the contexts in which Chaucer wrote.
Provides essential facts about Chaucer, as well as a framework for thinking about his poetry.
Encourages an engaged reading of The Canterbury Tales.
Introduces students to the historical and religious background needed to understand the contexts in which Chaucer wrote.
Balanced coverage of the methodology and theory of numerical methods in finance
Numerical Methods in Finance bridges the gap between financial theory and computational practice while helping students and practitioners exploit MATLAB for financial applications.
Paolo Brandimarte covers the basics of finance and numerical analysis and provides background material that suits the needs of students from both financial engineering and economics perspectives. Classical numerical analysis methods; optimization, including less familiar topics such as stochastic and integer programming; simulation, including low discrepancy sequences; and partial differential equations are covered in detail. Extensive illustrative examples of the application of all of these methodologies are also provided.
The text is primarily focused on MATLAB-based application, but also includes descriptions of other readily available toolboxes that are relevant to finance. Helpful appendices on the basics of MATLAB and probability theory round out this balanced coverage. Accessible for students-yet still a useful reference for practitioners-Numerical Methods in Finance offers an expert introduction to powerful tools in finance.
This book presents the issues surrounding the conservation of wild species and ecosystems used by people. It is aimed at final year undergraduate and master's students taking courses in conservation, environmental management, ecological economics and related subjects, as well as conservation professionals, including managers, policy-makers and researchers. The structure of the book is ideal for a course in conservation, comprising a theoretical section written by the authors, and a set of ten contributed case studies intentionally diverse in discipline, geographical region and system of study. The theoretical section provides the knowledge that is needed to understand the issues, while the case studies can form the basis of seminars. Readers will emerge with a clear recognition of the difficulties of limiting the harvesting of biological resources to sustainable levels, and of the boundaries of sustainable use as a conservation tool.
The authors, an ecologist and an anthropologist, have both worked on the conservation and sustainable use of wildlife for several years, including the ivory and rhino horn trades. The first book to examine the issues underlying the sustainable use debate in a fully interdisciplinary manner. Both the theoretical section and the case studies approach the issues using methods from economics, ecology, anthropology and other fields Designed as a course textbook, combining a theoretical section with invited case studies written by expert practitioners in the field Outlines the new direction that conservation biology (and thus conservation biologists) must take if it is to be successful
Bojana Mojsov tells the story of the cult of Osiris from beginning to end, sketching its development throughout 3,000 years of Egyptian history.
Draws together the numerous records about Osiris from the third millennium B.C. to the Roman conquest of Egypt.
Demonstrates that the cult of Osiris was the most popular and enduring of the ancient religions.
Shows how the cult provided direct antecedents for many ideas, traits and customs in Christianity, including the concept of the trinity, baptism in the sacred river, and the sacrament of the Eucharist.
Reveals the cult's influence on other western mystical traditions and groups, such as the Alchemists, Rosicrucians and Freemasons.
Written for a general, as well as a scholarly audience.
Ace the GMAT with the only official study guide from the creators of the exam With 25% brand new content, The Official Guide for the GMAT Review 2016 delivers more than 900 retired questions from the official GMAT exam, complete with answer explanations and a 100-question diagnostic exam to help focus your test preparation efforts. Also includes exclusive online resources: Build your own practice tests with the exclusive online question bank of 900 questions, with answers and explanations, math review, essay topics and a diagnostic test, as well 50 integrated reasoning questions Exclusive access to videos with insight and tips on GMAT preparation from previous test-takers and from the officials who create the test
"An excellent read."
-Ace Greenberg, Chairman, Bear Stearns Richard Smitten's Jesse Livermore is the first full biography of the legendary trader profiled in the bestselling Reminiscences of a Stock Operator (Wiley: 0-471-05970-6). Although he died more than half a century ago, Livermore is considered by today's top traders as the greatest trader who ever lived. An enigmatic loner, misanthrope, and notorious miser, Livermore revolutionized the profession with his innovative timing techniques, money management strategies, and high-momentum approach to trading stocks. Smitten provides a vivid portrait of Livermore and the times in which he lived and operated. He deftly combines eyewitness accounts of those who knew Livermore with fascinating stories of sensational love affairs, shootings, and suicides, and a detailed exploration of the trading strategies that made Livermore several fortunes in his lifetime. Richard Smitten (Key West, FL) is the author of several books, including The Godmother, the critically acclaimed story of a famous woman criminal.
It's been almost 30 years since the first edition of Going to the Sources: A Guide to Historical Research and Writing was first published. Newly revised and updated, the sixth edition of this bestselling guide helps students at all levels meet the challenge of writing their first (or their first "real") research paper. Presenting various schools of thought, this useful tool explores the dynamic, nature, and professional history of research papers, and shows readers how to identify, find, and evaluate both primary and secondary sources for their own writing assignments. This new edition addresses the shifting nature of historical study over the last twenty years. Going to the Sources: A Guide to Historical Research and Writing includes: A new section analyzing attempts by authors of historical works to identify and cultivate the appropriate public for their writings, from scholars appealing to a small circle of fellow specialists, to popular authors seeking mass readership A handy style guide for creating footnotes, endnotes, bibliographical entries, as well as a list of commonly used abbreviations Advanced Placement high school and undergraduate college students taking history courses at every level will benefit from the engaging, thoughtful, and down-to-earth advice within this hands-on guide.