Business Book Summaries

  • The must-read summary of Eric Reis' book: "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"
    This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows that most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. With this accessible summary, you will learn how to do just that in a fast and effective way, using the Build-Measure-Learn loop. In the end, you will be able to offer your customers a fully-featured product, which they will love.
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    To learn more, read "The Lean Startup" and discover how to focus efficiently on what your customer really want.

  • The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".
    This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.
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    To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.

  • The must-read summary of Jack Welch and Suzy Welch's book: "Winning".
    This complete summary of the ideas from "Winning" discusses the question that is on everybody's mind in the world of business: What does it take to win? Providing you with a summary of Welch's business philosophy as well as with advice on how to look at your company and competition, this useful summary puts you in a position to win, and to make the most of each victory.
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    To learn more, read "Winning" and find the keys to successful strategies.

  • The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything".
    This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success.
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    To learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!

  • The must-read summary of Chip and Dan Heath's book: "Switch: How to Change Things When Change is Hard" 
    This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you can engage both in order to initiate changes successfully and easily. Change is only three steps away. 
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    To learn more, read "Switch" and discover a realistic, logical guide to navigating change and exploiting it fully. 

  • The must-read summary of Michael Belfiore's book: "Rocketeers: How a Visionary Band of Business Leaders, Engineers and Pilots Is Boldly Privatizing Space".
    This complete summary of the ideas from Michael Belfiore's book "Rocketeers" shows how entrepreneurs can successfully exploit scientific goals. In his book, the author demonstrates how the X-price has had far-reaching effects. Entrepreneurs can stimulate not only the economy, but also technological advance. This summary explains how the rules of entrepreneurship are changing and what this means for the future of space tourism.
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    To learn more, read "Rocketeers" and discover the impact of the X-Price strategy.

  • The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business".
    This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence in what you do is essential for this, but you also need to build and maintain strong customer relationships. This summary reveals the five key building blocks of good customer relationships that you should learn and apply in order to grow your business.
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    /> To learn more, read "What Clients Love" and discover the key to building strong customer relationships and ensuring the future success of your business.

  • The must-read summary of Guy Kawasaki's book: "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition".
    This complete summary of the ideas from Guy Kawasaki's book "Reality Check" shows that when you're in the process of trying to start a new enterprise, you're far better off getting candid and realistic feedback than you ever are settling for polite and expedient advice. In his book, the author explains that this down-to-earth approach is vital on 12 topics in particular, if you're to have any chance of succeeding. This summary explains each of these 12 key areas and will teach you the importance of getting real-world feedback on each of them.
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    To learn more, read "Reality Check" and find out how you can avoid entrepreneurial traps.

  • The must-read summary of Bob Reiss' book: "Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk".
    This complete summary of the ideas from Bob Reiss' book "Low Risk, High Reward" shows that, contrary to popular belief, most entrepreneurs don't welcome risk. In fact, they use a number of techniques to ensure risk is minimised and prefer to acknowledge and handle risk, rather than ignore it. In his book, the author presents some of the ways in which everyone can lower risk, without compromising product, quality or dreams. This summary is a must-read for every entrepreneur who wants to start making low risk, high reward decisions in their company.
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    To learn more, read "Low Risk, High Reward" and find out how you can minimise risks and reap the rewards.

  • The must-read summary of Sarah Edwards and Paul Edwards' book: "Making It on Your Own: Surviving and Thriving on the Ups and Downs of Being Your Own Boss".
    This complete summary of the ideas from Sarah Edwards and Paul Edwards' book "Making It on Your Own" shows that working for yourself can be profitable, enjoyable, flexible and secure. However, most people find it psychologically tricky when they first begin: they feel insecure with no boss pushing them towards targets and no steady paycheck. In their book, the authors suggest concrete ways to exploit every opportunity offered to you and to adjust your attitude in order to make the most of your new working life. This summary presents strategies for implementing organised systems to make everything easier and will give you the push you need to leave your old career.
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    To learn more, read "Making It on Your Own" and discover the endless opportunities that will come from working for yourself.

  • The must-read summary of Annabelle Gawer and Michael Cusumano's book: "Platform Leadership: How Intel, Microsoft and Cisco Drive Industry Innovation".
    This complete summary of the ideas from Annabelle Gawer and Michael Cusumano's book "Platform Leadership" shows that the key to success in the high tech field is to succeed in moulding your product into a platform. Platform leaders use a business strategy which entails four key levers of platform leadership. In their book, the authors explain each of these levers and include case studies to demonstrate their uses and the advantages they can bring. This summary is a must-read for any entrepreneur who wants to create exceptional revenue for years to come by following in the footsteps of platform leaders.
    /> Added-value of this summary:
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    To learn more, read "Platform Leadership" and find out how you can develop your products and services into a platform.

  • The must-read summary of Chip Conley's book: "The Rebel Rules: Daring to Be Yourself in Business".
    This complete summary of the ideas from Chip Conley's book "The Rebel Rules" shows how today's rebel entrepreneurs are those who start new companies that break the established rules. In his book, the author explains that you do not necessarily have to conform and do what everyone else has done in the past to succeed. Chip Conley analyzes four personality traits that those who succeed against conventional wisdom have in common. This summary will help you gain the confidence you need to become a business rebel and start succeeding on your own terms.
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    /> o Expand your business knowledge
    To learn more, read "The Rebel Rules" and find out how you can develop the qualities that will make you more competitive on the market.

  • The must-read summary of Jim Horan's book: "The One Page Business Plan: Start with a Vision, Build a Company!"
    This complete summary of the ideas from Jim Horan's "The One Page Business Plan" exposes the significant advantages of using a one-page business plan, in terms of time saving, clear thinking, motivational impact and professional credibility. In this summary, you will discover what a one page business plan ought to be, how to make one, and how to use it to your best advantage.
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    To learn more, read "The One Page Business Plan" and discover how to keep your future on one page! 

  • The must-read summary of Tony Hsieh's book: "Delivering Happiness: A Path to Profits, Passion and Purpose".
    This complete summary of the ideas from Tony Hsieh's book "Delivering Happiness: A Path to Profits, Passion and Purpose" shows how everyone has the potential to become a successful entrepreneur with dedication and hard work. In his book, Hsieh explains the best practices of his own company, Zappos, and how it is important to create a customer-focused company that also provides a happy working environment for employees. This book is a must-read for any budding entrepreneur who wants to learn from the best in the business and start building their fortune.
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    /> To learn more, read "Delivering Happiness" and find out how you can start focusing on other people's happiness to increase your own.

  • The must-read summary of Jason Jennings' book: "Think Big Act Small: How America's Best Performing Companies Keep the Start-up Spirit Alive".
    This complete summary of the ideas from Jason Jennings' book "Think Big Act Small" reveals the results of a study that was carried out in order to identify the organisations that were growing revenue and profits by 10% for at least ten years. Based on these results, Jason Jennings has compiled this guide for what an organisation needs to do to prosper over the long term - think big, but act small. This summary explains how companies can do this by coming up with big ideas that solve their customers' problems or making better products, but they should never stop acting like a start-up.
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    To learn more, read "Think Big Act Small" and discover the most important way to keep your company growing.

  • The must-read summary of Norm Brodsky and Bo Burlingham's book: "The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up".
    This complete summary of the ideas from Norm Brodsky and Bo Burlingham's book "The Knack" shows how everyone wants to find a step-by-step formula or a specific set of rules that will guarantee success in business. However, no such thing exists. In their book, the authors demonstrate that, instead of trying to find a fail-safe success formula, you should focus on getting and maintaining the right mind-set. This summary reveals the true key to business success and how you can change your company's mind-set to become determined and dedicated.
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    To learn more, read "The Knack" and stop wasting your time trying to find a miracle formula and start developing the right mind-set for success.

  • The must-read summary of Faith Popcorn's book: "The Popcorn Report: The Future of Your Company, Your World, Your Life".
    This complete summary of the ideas from Faith Popcorn's book "The Popcorn Report" shows that for anyone in business, the future is a serious issue. Business success requires that you constantly evolve towards meeting the requirements of the future. In this book, the author tries to predict future trends and gives you ideas to help create new products, start new businesses and capture new markets. This summary will provide you with the right tools to preserve the long-term future and profitability of your business.
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    To learn more, read "The Popcorn Report" and put yourself on the path to future success.

  • The must-read summary of Harvey Mackay's book "Swim with the Sharks without Being Eaten Alive: Outsell, Outmanage, Outmotivate and Outnegotiate Your Competition'.
    This complete summary of the ideas from Harvey Mackay's book "Swim with the Sharks Without Being Eaten Alive" is based on a simple, but convincing, formula: Determination + Goal-Setting + Concentration = Success. In his book, the author acknowledges that the execution of this formula is more difficult, and requires perseverance, but shows that your chances of success are higher if you follow some logical strategies. This summary provides a crash course on the most vital business elements, such as management, negotiation and salesmanship and shows the reader how to set up value for a product, how to inject your own personality into business and how to deal with the tough prospect.
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    To learn more, read "Swim with the Sharks Without Being Eaten Alive" and find out how to always come out on top.

  • The must-read summary of Jim Champy's book: "Deliver! How to Be Fast, Flawless and Frugal".
    This complete summary of the ideas from Jim Champy's book "Deliver!" explains that it is hard to find funding for new initiatives. Therefore, new businesses need to adopt models which allow them to outsmart competitors, engage customers more fully and operate in and then retool the basic day-to-day activities of their organisations in savvy ways.
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    To learn more, read "Deliver!" and find out how you can keep fine-tuning your business to deliver more of what your customers want.

  • The must-read summary of Keith McFarland's book: "The Breakthrough Company: How Everyday Companies Become Extraordinary Performers".
    This complete summary of the ideas from Keith McFarland's book "The Breakthrough Company" shows how only a few companies break through to become truly big - most markets are controlled by three or four big players. In his book, the author investigates the reason behind this. Keith McFarland reveals the results of his research into 94 companies and the secrets of success from the nine best performing companies. This summary is a must-read for anyone who wants to learn from the best and find the key to becoming successful.
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    /> To learn more, read "The Breakthrough Company" and discover the secrets to the success of some of the most profitable companies.

  • The must-read summary of Bo Burlingham's book: "Small Giants: Companies that Choose to Be Great Instead of Big".
    This complete summary of the ideas from Bo Burlingham's book "Small Giants" shows how many people believe that success must be measured by growth. However, the vast majority of businesses are privately owned and can stay the same size and still generate excellent profits year after year. In his book, the author identifies seven keys to success for small business giants and how they can be implemented into any business. This summary is the perfect guide for any businessperson that wants their company to work for them and their lifestyle.
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    To learn more, read "Small Giants" and discover how you can still be successful and generate profits without becoming a large, publicly owned business.

  • The must-read summary of Rhonda M. Abrams' book: "The Successful Business Plan: Secrets and Strategies".
    This complete summary of the ideas from Rhonda M. Abrams' book "The Successful Business Plan" shows how a business plan is designed to be a road map for a company. A well-written and professional business plan articulates a company's goals and acts as a guide for future growth and development. In this book, the author explains that a good business plan should specify where the company is heading and how it plans to get there. The process of preparing a business plan is also highly instructional and provides an opportunity to learn more about the company. This summary provides a useful guide for creating a business plan that will not only get you funding, but will also provide you with a plan for reaching your goals.
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    To learn more, read "The Successful Business Plan" and discover the key to creating the perfect business plan.

  • The must-read summary of Bob Prosen's book: "Kiss Theory Goodbye: Five Proven Ways to Get Extraordinary Results in Any Company".
    This complete summary of the ideas from Bob Prosen's book "Kiss Theory Goodbye" shows that there is never a shortage of good business plans that should work, however, almost no businesses live up to their potential. In his book, the author suggests five building blocks to narrow the gap between your business plan and your organisation's ultimate achievements, which must be consistently acted upon. This summary explains each of these building blocks and provides the reader with practical ways to improve.
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    To learn more, read "Kiss Theory Goodbye" and find out what you can do to make sure that your organisation reaches its goals.

  • The must-read summary of Ori Brafman and Rod Beckstrom's book: "The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations".
    This complete summary of the ideas from Ori Brafman and Rod Beckstrom's book "The Starfish and the Spider" shows how most companies in the past were 'spiders', with rigid hierarchies and a well-defined corporate structure. But nowadays, new 'starfish' companies are emerging with leaderless structures and are achieving noteworthy success. In their book, the authors tell you all about how you can incorporate some starfish principles into your own business.
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    To learn more, read "The Starfish and the Spider" and find out how you can implement the starfish principles to achieve success.

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